E-Commerce Website & Digital Marketing for MGL Technologies Ltd

Click to View MGL Technologies Ltd

Project Overview:

MGL Technologies Ltd is a Nigerian-based company specializing in the sales of computers, laptops, printers, and a wide range of IT gadgets and accessories. The client approached me with the goal of launching a fully functional e-commerce website and boosting their overall digital presence to drive more sales and customer engagement.

The project went beyond web development to include a full year of digital marketing support, SEO optimization, Google My Business setup, and social media management — all aimed at establishing MGL Technologies Ltd as a top-tier tech supplier in Nigeria.

My Approach:

1. Web Development

• Planning & Strategy:
  I started with a discovery session to understand the client’s needs, product offerings, and customer base. The focus was on creating an intuitive shopping experience for both desktop and mobile users.
• Design & Build:
  Using WordPress and WooCommerce, I developed a clean, professional, and mobile-responsive e-commerce site. The site was tailored to the client’s branding and optimized for easy navigation, quick product searches, and seamless checkout.
• E-Commerce Features:
  Products were organized into clear categories, with detailed listings including images, specifications, pricing, and stock information. Payment gateways suitable for the Nigerian market were integrated, along with shipping options and security features.

2. SEO & Google My Business Optimization

• For over 12 months, I managed the website’s SEO, ensuring better visibility on search engines through:
  • On-page optimization (meta tags, image alt texts, keyword usage)
  • Technical SEO improvements (site speed, mobile usability, SSL)
  • Ongoing content updates and product page enhancements
• I also set up and optimized their Google My Business page, which significantly boosted:
  • Local search visibility
  • Customer calls and inquiries
  • Walk-in visits to the company’s physical store

3. Social Media Management & Advertising

• I handled MGL Technologies Ltd’s social media presence across Facebook and Instagram, developing a consistent posting strategy that reflected the brand’s voice and value.
• In addition, I ran targeted ad campaigns that:
  • Drove massive traffic to the website
  • Increased product inquiries and direct messages
  • Converted to substantial sales both online and in-store

Results:

• A fully functional, mobile-optimized e-commerce website
• Improved search engine ranking and local visibility
• Increased customer engagement and physical store visits
• High-performing ad campaigns that led to significant revenue growth

This project was a full-cycle digital solution — combining web development, SEO, local marketing, and social media strategy — that helped position MGL Technologies Ltd for long-term online success.